THE EINSTEIN COLLECTION
I was asked design a style guide based on famed scientist Albert Einstein.
The look needed to have wide appeal and a timeless quality. It needed to convey a sense of the scientific genius of Einstein, while still being accessible and playful.
I was given a huge amount of creative freedom with this project, though it was important to work closely with the project development team and the license holders to use assets which were historically accurate. For example, the packaging features quotes, facts and Einstein’s signature.
Client: Professor Puzzle
Please note visuals may differ from final production products. Photography © Professor Puzzle Ltd.
“It is really a puzzle what drives one to take one’s work so devilishly seriously…”
Albert Einstein